"You don't own me. I'm not just one of your many toys"
Dear readers, I have seen the light. I have been shown the way. Yes all this time I've been under the mistaken belief that campaigning should be issue led. How could I have been so naive?
Okay, let me explain what I'm talking about.
This week, some media attention has been focussed on a woman called Polly Tommney, head of a campaigning organisation called The Autism Trust. It seems that the only Ms Tommney, the mother of a child with autism, who she didn't feel was receiving enough government attention, thought to get through to the main political leaders was to take her top off and create a billboard - in the style of the "Hello Boys" wonderbra advert.
According to The Guardian:
"The poster was, she says, simply a ruse to force people not to avert their eyes from the subject of autism, and its success is evident, she argues, in the instant reaction from the politicians she was targeting"
So there you have it kids. The way to promote your cause is to show your tits. Want a new gym for your school? - show your tits. Want to end child poverty? Show your minge. Want to eradicate the slave trade? well you're just going to have to go to David Cameron's house and wave your entire arse in his buttery little face.
You know what this ad says to me? It's saying that if all fails, as a woman, you could always just take your top off. You can try talking, you can try shouting, but if they still ignore you, at least you have your body. You'll always have tits and people will want to look at those. Except of course for the women who don't fit that mould, who, unlike Tommney, never worked as a body double, whose campaigns will have to continue to be ignored. Unless, of course, they could just hire another skinny white woman to take their top off - and Bob's your uncle.
I've grown used to the commodification of people's bodies in advertising. That's why I started this blog, part of the reason anyway. I'm sick of looking at smiling women enticing people to buy shit, it's an easy shorthand if you're an advertising schmuck. But I'd like to think that a campaigning organisation would be better than this.
Was I wrong?